Whale of a Time with Social Media

Whale of a Time with Social Media

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Author: Benita Bhatia Dua, Deepa Jayaraman
Publisher: Notion Press
No. of pages: 192
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Other Specifications

Language: English
ISBN: 9781947697003
Published on: 2017
Book Format: Paperback
Subject: Business


The digital revolution is undoubtedly the biggest shift since the industrial revolution, fast becoming the number one activity on the Internet. Billions of people around the world are now on social media. Today, news is broken not at the speed of light, but at the speed of social media. Many of us have taken to social media for personal use — to upload pictures, share stories, to like or comment, view videos and tag friends. However, organizations have been wary of using social media or have used it for limited conversations. The question that troubles most of them is not on whether they should use social media or not, but how they can get most of it, with least costs involved. The aim of this book is to elaborate the potential of all forms of social media in helping organizations and to provide them with useful tips for applying it profitably. The book will help companies understand the limitless possibilities in which social media can contribute both strategically as well as in day-to-day operations of the business. This book, a fable, is for entrepreneurs to use social media in their workspace and grow their outlook and business.

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