Not only is founding one’s own business difficult, but sustaining and maintaining it is even more of a gruelling and challenging task. Subroto tells us his own story of becoming a high performance entrepreneur – from the conception of a business idea to the IPO level.
He explains what those secrets are that make so many Indian companies on par with conglomerates of the rest of the world. Also, he asserts that the governments of different countries are becoming more entrepreneur-friendly than before, and have helped the trend of private business ventures by leaps and bounds.
Entrepreneurship also helps in creating more employment and thus increases the standard of living, all culminating in the economic progress of a nation. This book is a delightful guide to aspiring entrepreneurs.