The Entrepreneur within You is a theme based on the premise that entrepreneurship is deeply rooted in every person’s nature and that the key to success is to understand all the nuts and bolts of a business before branching out on your own as an entrepreneur. The fact that entrepreneurship is rooted in every person’s nature is not enough to guarantee success. You need to learn the basic tenets of entrepreneurship and the techniques that will transform how you plan and subsequently manage a business successfully. You will find plenty of information about the types of mindset to develop and to avoid as well as an array of business ideas to invest your time and resources in. The Entrepreneur within You will help you discover guidelines for naming your business, available sources of capital, risks prevalent in entrepreneurship and ways to manage them. The journey through these pages will also reinforce the place of advertising and customer service in running of a business.