Retail Strategies

Retail Strategies

Understanding why we shop

280 ₹295 (5% off)
+ ₹50 shipping fee* (Free shipping for orders above ₹500 within India)
CommonFolks
Author: Jim Pooler
Publisher: Jaico Publishing House
No. of pages: 216
Out of Stock
QR Code
Notify me when available


 

Other Specifications

Language: English
ISBN: 9788179929254
Published on: 2008
Book Format: Paperback
Subject: Management, Business

Description

Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping.

For those in retailing and marketing, this guide to the fickle consumer’s mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for today’s retailer. For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurging for Christmas, birthdays, or anniversaries, but suffer guilt from over-spending at other times of the year? Is clothes-shopping all about price and practicality, or is it more about emotional reward and psychological needs? Is the excitement in the quest or the acquisition? Why is there such a thing as a morning-after “urge to return” among certain shoppers, while others refuse to return an item even if it’s flawed or doesn’t fit? What drives shoppers in various situations? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years and provides valuable insights for retailers, advertisers, marketers, and consumers.

Follow us for offers & updates

Ratings & Comments

Add Rating & Comment


 

Be the first to rate this book.

Refer a Friend
Free Shipping *
For orders above ₹500
Easy Payments
Multiple payment options
Customer Support
Mon-Sat (10am-7pm)
CommonFolks © 2017 - 2023
Designed & Developed by Dynamisigns

Login to CommonFolks

Welcome back!


 

Don't have an account? Register

Forgot your password? Reset Password

Register with us

To manage & track your orders.

By clicking the "Register" button, you agree to the Terms & Conditions.


 

Already have an account? Login

Forgot your password? Reset Password

Reset your password

Get a new one.


 

Already have an account? Login

Don't have an account? Register

Bank Account Details

Loading...
Whatsapp