Marketing Management: A Finance Emphasis

Marketing Management: A Finance Emphasis

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CommonFolks
Author: B.K. Chatterjee
Publisher: Jaico Publishing House
No. of pages: 552
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Other Specifications

Language: English
ISBN: 9788172246549
Published on: 2009
Book Format: Paperback
Subject: Management, Business

Description

Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.

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