Marketing Know + How

Marketing Know + How

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Author: Damrong Pinkoon
Publisher: Jaico Publishing House
No. of pages: 192
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Other Specifications

Language: English
ISBN: 9788184958126
Published on: 2015
Book Format: Paperback
Category: Essay
Subject: Business


Walk into any store today, watch any commercial on television, and it becomes immediately apparent that the most attractive and successful brands are those which are colorful, catchy, and confident. But in our competitive world economy, how do these brands manage to maintain their unique character while ensuring huge sales volume?

The answer is innovative marketers, whose creativity makes branding impact and brand loyalty happen!

There are over 1,000 reasons why customers are not buying a product, but there is only one way to make the customers actually buy the product – the talent of real marketers. Marketing Know + How will help you meaningfully develop your talent and guarantee unbeatable success of your company and brand.

Through 35 easy-to-understand, lively lessons on relevant topics, ranging from market knowledge to brand strategy, you will learn everything you need to know to hone your marketing skills and stimulate your limitless imagination!

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