How to Create a Kick-Ass Brand explores the complex world of business and the importance of authenticity while building a unique, world famous brand identity. Filled with real-life stories and anecdotes, this inspiring book arms you with ways to command true loyalty and attract more attention to your business than ever before. Your all-access pass to global recognition is here. This step-by-step approach will ensure that your business stands out.
Work to inspire rather than sell. Be authentic rather than try to fit in. Engage your market place rather than focus solely on your competitors.
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