Growth Hacker Marketing

Growth Hacker Marketing

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CommonFolks
Author: Ryan Holiday
Publisher: Profile Books
No. of pages: 144
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Other Specifications

Language: English
ISBN: 9781781254363
Published on: 2014
Book Format: Paperback
Subject: Business

Description

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible.

Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.

Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.

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