Cold Calling Techniques (That Really Work!), 7th Edition

Cold Calling Techniques (That Really Work!), 7th Edition

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Author: Stephan Schiffman
Publisher: Adams Media
No. of pages: 160
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Other Specifications

Language: English
ISBN: 9781440572173
Published on: 2014
Book Format: Paperback

Description

The definitive guide to cold calling success!
For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work!), he'll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you'll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman teaches you how to use his proven strategies to:

Turn leads into prospects
Learn more about the client's needs
Convey the ability to meet the client's demands
Overcome common objections

With Cold Calling Techniques (That Really Work!), 7th Edition, you'll watch your performance soar as you beat the competition and score a meeting every time!

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