Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

999
FREE shipping* (within India)
CommonFolks
Author: Renee Mauborgne, W. Chan Kim
Publisher: PAN Macmillan India
No. of pages: 335
Add to cart
QR Code

Other Specifications

Language: English
ISBN: 9781509832163
Published on: 2017
Book Format: Hardcover
Category: Textbook
Subject: Economics, Business

Description

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFTis critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.

Follow us for offers & updates

Ratings & Comments

Add Rating & Comment


 

Be the first to rate this book.

Refer a Friend
Free Shipping *
For orders above ₹500
Easy Payments
Multiple payment options
Customer Support
Mon-Sat (10am-7pm)
CommonFolks © 2017 - 2023
Designed & Developed by Dynamisigns

Login to CommonFolks

Welcome back!


 

Don't have an account? Register

Forgot your password? Reset Password

Register with us

To manage & track your orders.

By clicking the "Register" button, you agree to the Terms & Conditions.


 

Already have an account? Login

Forgot your password? Reset Password

Reset your password

Get a new one.


 

Already have an account? Login

Don't have an account? Register

Bank Account Details

Loading...
Whatsapp